Today, Instagram is officially launching a new feature called Remix. The new feature offers a way to record your Reels video alongside a video from another user. The option is similar to the Duets feature in TikTok, which lets users react or interact with the other user’s video content while creating their own. The new Instagram feature has been in public testing before today. Some of the users have already gained access to it.
When Snapchat was developing a Remix feature of its own, Tech Crunch reported on Instagram’s Remix plans. Snapchat is also using the name “Remix” for its TikTok Duets rival that is currently in development. On TikTok, Duets are a vital part of making the app feel more like a social network and less like a passive video-watching experience.
Remix on Reels will be a first step towards changing the perception. It will also give users at least one crucial option to engage and collaborate with their fellow creative. To use the new feature, you need to tap on the three-dot menu on a Reel and select the new “Remix this Reel” option.